When I land in Marrakech, my energy changes. The city just does that to me… the colour, the noise, the chaos. Then, out of nowhere, you’ll find yourself in complete stillness: a riad courtyard, a rooftop at sunset, the pink city washed in that warm glow. It’s addictive.

Soula is the result of 14 years of coming back for more. I don’t overthink it, I just bring home what I love. Rugs I actually live with, ceramics I couldn’t leave behind, details that make me stop and go yes. Everything comes from local artisans in Marrakech or Berber villages in the Atlas. No two pieces are ever alike, which means when it’s gone, it’s gone.

Each drop is different. Sometimes bold, sometimes pared back… always what caught my eye at that moment. It’s not about chasing trends; it’s about instinct, detail, and a love for this city that still surprises me.

These pieces aren’t here to shout. They’re here to bring texture, warmth, and a quiet kind of style. A little Moroccan influence in a contemporary space; the sort of thing that makes your home feel collected, not just decorated.